The Berkeley Partnership

What Berkeley did for the MCPS-PRS Alliance

Berkeley helped the Alliance define their IT requirements, by defining the likely future business scenarios for their industry and providing them with a flexible and deliverable IT strategy.

Where were they?

The MCPS-PRS Alliance collects licence fees and pays royalties to composers, authors, and publishers when their musical works are recorded, broadcast or performed publicly.

The Alliance – and the music industry in general - was facing a period of enormous change: digital TV and radio channels and the growth in digital music downloads were generating massive increases in transaction volumes; recording-industry margins were reducing significantly, with consequential pressure from their membership to reduce costs; and new EU-legislation had introduced the ability for societies to offer pan-European licences, giving members the opportunity to “shop around” for the best deals.

Amidst all this uncertainty and change, the IS department needed to plan ahead and develop a business-driven IS strategy.

How did Berkeley help?

During a three month project, Berkeley worked closely with the Alliance management team to develop this strategy. Through a series of workshops and interviews, a number of future business scenarios were developed and analysed to focus in on the most likely future business drivers for the Alliance.

These helped to determine high-level business requirements, and establish the functional footprint that IS needed to support. Berkeley worked alongside technology specialists from DMW Group to turn these requirements into a target IS application portfolio and technical architecture recommendations, and to develop a flexible business case and implementation roadmap.

This has given the Alliance a costed and prioritised series of projects that can now be progressed in a sequence which maximises business benefit and minimises delivery risk.

Where are they now?

The Alliance has now embarked on an exciting Joint Venture with STIM, their Swedish counterparts, to establish and run a back-office shared service centre for Copyright data management, as the first phase of the implementation of this roadmap.