In this issue we look at some of the key things to get right when creating an online channel. We also look at how you can effectively position your e-commerce offering to ensure it complements rather than cannibalises traditional sales. Underpinning all this is the need to make the right choice around the technology supporting your e-commerce venture. We consider the options and look at how one retailer, Habitat, went online.
There’s a lot to consider when embarking on an e-commerce project. Here are a few tips to help take your business in the right direction
There’s always an element of risk when deciding on a software solution for your e-commerce project. Weigh up your options carefully to get the most out of your investment
As internet retailing grows, positioning your e-commerce channel effectively can help you stay ahead of the game