e-Commerce strategy is high on the agenda for many organisations, whether start-ups or established businesses. But there is a lot to consider when embarking on an e-commerce project.
For example:
- How will the site capture the customer’s attention in order to trigger a buying decision?
- Will the site make customer promises that end up not being fulfilled?
- Will the IT project delivery be on time and successful?
Berkeley’s highly experienced consultants help clients navigate the challenges and pitfalls associated with e-commerce strategy development. Berkeley know just how hard it can be to implement major change, they always make sure any strategy they put forward is realistic, practical and deliverable.
e-Commerce strategy at Marks and Spencer
Marks and Spencer have launched a new e-commerce capability built in conjunction with Amazon. Berkeley worked with Marks and Spencer Direct to develop a five year e-commerce strategy and supporting programme of work aimed at driving sales growth following launch.
e-Commerce strategy at Habitat
Berkeley worked with Habitat to develop an e-commerce vision and strategy leading to a three year programme of work. This piece of work led to the Berkeley unspun article: A maze of possibilities and the Berkeley case study: What Berkeley did for Habitat.
Talk to Berkeley?
If you would like to arrange an initial e-commerce related discussion with a Berkeley consultant, please contact ecommerce@berkeleypartnership.com.