About-Berkeley

About Berkeley

We’re about being there for our clients when it really matters. When it absolutely has to be right. Doing the right thing is both our ethos and sweet spot. And it’s why clients turn to us again and again

 

Careers

Find out how you can make a big change to your career by joining one of the best small firms in the UK.

 

I graduated from Imperial College, London with a degree in Mining Geology, and then joined Andersen Consulting (now Accenture). After 6 years there, I moved to Berkeley. I have had the privilege of wo...

Juliet Armstrong, Partner

Juliet Armstrong

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The people

It's the people that make Berkeley different to other consultancies. Bright, friendly, down-to-earth people who are both thinkers and doers. Working by your side, as consultants and colleagues, to get the right results.

Big Data and Analytics

Helping you make the most of information to gain genuine business advantage.

Analytics and big data may be an evolution in terms of tools and techniques.

A step on from business intelligence, which in turn evolved from traditional reporting – but it’s having a revolutionary business impact.  

And although the term Big Data is buzz phrase used in a wide variety of situations, in general this may bring some additional characteristics including:

  1. Looking at all the data, not just a sample of it
  2. Focussing on what not why – looking for correlations without necessarily needing to understand the causality
  3. Leveraging the cloud – making use of external, open data sources (e.g. weather) and the high power and storage available from on-demand, cloud-based data and analytics services
Big Data and Analytics

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“Most organisations have a huge amount of untapped potential in their information – so this is an area where there is typically a major opportunity to improve business performance. From the business strategy; to the tools, technologies and information to execute; to the right organisation structure and operating model for analytics – we can help you unlock the power of information and insight, and turn data into an effective competitive tool to grow your business.”

Jon Bradbury

Jon Bradbury
Partner

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Our thinking

Insight

Analytics and big data interview with Cloud-Channel.tv

Jon Bradbury talks about the big picture of analytics and big data

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Article

The big picture of analytics and big data

We explore the buzz surrounding analytics and big data to shed light on what it really involves, why it’s different and the key challenges to making the most of it.

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Our Experience

Here are just a few examples of our current and recent work in this space:

  • We helped one of the world’s largest, blue-chip consumer goods companies understand how practically to implement their strategy for advanced analytics in their sales function, globally.   
  • We helped a leading, global consumer goods company define, mobilise and run their global information and analytics programme. 
  • We helped a leading global manufacturer of alcoholic beverages define their end-to-end strategy for data and analytics.   
  • We helped a leading, global consumer goods company develop a strategy for advanced analytics and big data techniques to be applied across their Supply Chain function, globally.  
  • We helped a global, blue-chip consumer goods company mobilise their Marketing Information Programme.

"We knew we needed help to mobilise such a large, 'game changing' programme - especially in the Information and Analytics area, where there was little industry precedence for acting on such a strategic, global scale.  We know from experience that if we involve Berkeley early on in a programme's lifecycle, they can add tremendous value by helping us 'set it up for success' from the outset. They were an integral part of our leadership team during those crucial early stages, and it always felt as if they cared about the programme's success as much as we did." Vice President of Business Intelligence

The team understood the goals we had set and really challenged us to think differently
about how to go after them.
Global Data & Information Director

“By actually having dedicated resource who could pull together a variety of different areas and people, Berkeley were able to articulate clearly to other stakeholder groups a clear statement as to what the Marketing Information Programme wanted to do, and brought additional clarity and a ‘step back’ through use of tools and techniques.” Global Marketing IT Director

 

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