About Berkeley

We’re about being there for our clients when it really matters. When it absolutely has to be right. Doing the right thing is both our ethos and sweet spot. And it’s why clients turn to us again and again



Find out how you can make a big change to your career by joining one of the best small firms in the UK.


I graduated from Imperial College, London with a degree in Mining Geology, and then joined Andersen Consulting (now Accenture). After 6 years there, I moved to Berkeley. I have had the privilege of wo...

Juliet Armstrong, Partner

Juliet Armstrong

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The people

It's the people that make Berkeley different to other consultancies. Bright, friendly, down-to-earth people who are both thinkers and doers. Working by your side, as consultants and colleagues, to get the right results.

Business Strategy

Ensuring your business makes good decisions that drive long-term success

Setting lasting strategies

Businesses choose to revisit their strategies for many different reasons: new leadership, changes in the market, disappointing performance, or maybe staff needing to be rallied behind a clear purpose and direction. So there are lots of possible triggers and lots of different approaches.  But the challenge is always to come up with a good crisp and actionable strategy – one that’s well thought through, has identified what the choices are, and sets a clear and practical direction.

The essence of business strategy is being clear about what you’re trying to achieve: who you want to serve; why customers should buy your products or services; and how you should organise to deliver them most effectively.  In short, the target market, the value proposition and the operating model, supported by a deep understanding of what makes you competitive.  This all needs to be set in the context of a shared vision and purpose for the organisation – distilling what you are here for. This understanding forms the foundation for building your thinking and developing your strategy.

Strategy is owned by you

To deliver your strategy, the most important thing is that you have a leadership team who completely understand and own it and are going to carry it through. This is what delivers the value. Our philosophy is that you should develop your strategy. We help by bringing structure, stimulation, analytical rigour and challenge to the process, and where needed, input from external research.

Your own people often have the best understanding of the market and the business itself.  With the right catalyst, they can also be the best source of ideas and options. By involving them throughout, from analysing and evaluating options to making decisions, you build a strategy that your people have a stake in and want to get behind.

Strategy is action

Of course, you can come up with some wonderfully clear and rigorous thinking, but if you don’t turn that into action you’ll make no difference and a lot of time, money and energy will have been wasted. So it’s all about creating an owned and actionable strategy – one that’s ready to go.

Strategy is social

We believe that strategy is as much social as it is analytical. It’s about helping groups of people come to the right, often difficult, decisions and act on them. The real heart of strategy is to get people to change what they do in the right way.  So you have to engage and take people with you, gathering them around a shared understanding and purpose.

Real business results

Our highly participative approach helps ensure that good clear thinking gets turned into practical effective action that delivers real business results – from growing markets, to building share, improving margins, increasing efficiency, attracting talent and more. It’s the opposite of presenting an expensive strategic tome only for it to sit on a shelf gathering dust, helping no one.  It’s also an approach that has proved really successful for our clients.

For us, business strategy comes down to helping groups of people make good quality decisions and act on them to deliver genuinely valuable and lasting results.

Neil McClumpha

Neil McClumpha

Contact Neil McClumpha

Our thinking


Four steps to successful strategy development

How you can improve the chances of success for your strategy?

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In The Press

Moving your data centre to the cloud

Our Partner, Jon Bradbury, talks to the Sunday Telegraph about the hype around the cloud.

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Strategy Health Check

Assess whether your strategy is set-up for success with one of our questionnaires.

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Strategy is social

Strategy is a big word. It conjures up different things for different people. For us though, we think of creating strategy as first and foremost being a social process.

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Our Experience

Here are some examples of our client work:

  • We have supported M&G Real Estate (formerly PRUPIM) ,a top 20 global real estate investment manager, to define a future business model and strategic plan. The revised strategy enabled M&G to respond to new market conditions and included Outsourcing of  certain functions and clearer accountability within the Board, building the right team to deliver on M&G Real Estate’s future ambitions. 
  • We have supported the Davis Service Group, as Berendsen was then called, was a £1bn turnover textile rental and hygiene services business operating across 15 European countries. The new CEO was looking for a step change in performance and asked us to help develop a new, more focused corporate strategy
  • We have supported ​Countrywide Farmers plc, one of the leading suppliers to the rural community, to re-define their retail strategy and maximise their full potential. In just a few weeks we were able to craft a way to accelerate the growth of an important part of their business with confidence.


Our work

Case Study

Defining a cohesive strategy for change

We helped M&G Real Estate define a future business model and strategic plan.

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Case Study

Crafting the right strategy for a business with ambitions to grow

We helped Countrywide to rewrite their strategy to set out a path with greater potential.

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Case Study

Creating a corporate strategy from within the business

We helped the CEO to develop a new, more focused corporate strategy to drive performance.

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