About-Berkeley

About Berkeley

We’re about being there for our clients when it really matters. When it absolutely has to be right. Doing the right thing is both our ethos and sweet spot. And it’s why clients turn to us again and again

 

Careers

Find out how you can make a big change to your career by joining one of the best small firms in the UK.

 

I graduated from Liverpool University with a degree in Geography in 1999, and seeking variety while I decided what I wanted to do long term with my career, I began my management consultancy career at ...

Kirsty Nethersell, Partner

Kirsty Nethersell

View Kirsty now

The people

It's the people that make Berkeley different to other consultancies. Bright, friendly, down-to-earth people who are both thinkers and doers. Working by your side, as consultants and colleagues, to get the right results.

Articles

Our Partners and consultants share their perspectives and thinking on topical issues.

The big picture of analytics and big data

We see analytics and big data as an evolution – a step on from business intelligence, which in turn evolved from traditional reporting. Of course, having good information to understand what’s going on in your business and run it successfully has always been important. The idea of information isn’t new, but the nature of it and its use and value has moved on a great deal. Increasingly, information is seen as a competitive tool to drive growth, not just a necessary tool to control and sustain a well-run business.

That’s not to say that analytics is taking over everything. Traditional reporting continues to be an important requirement and business intelligence has a valuable role to play, too. It’s a mix – one that’s determined by the needs and ambitions of each individual organisation, but also one that increasingly is seeing the emphasis of energy, resources and value shift more towards analytics.

So what, exactly, is different about analytics? This is best answered by comparing it to its predecessors.

Download this article


 

This is one area where there is a great deal of untapped potential for you to gain big business improvements – and where working with someone who’s done it before can make all the difference.

Jon Bradbury

Jon Bradbury
Partner

Contact Jon Bradbury

We have placed cookies on your computer to help make this website better. You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.
Close cookie warning