Business unit strategy health check

We are clear on any internal constraints and expectations (e.g. Group Strategy) & how these will change over time (e.g. performance, scope of operations, growth, relationship with other BUs, etc.)

We have an up-to-date assessment of our strengths and weaknesses (e.g. with: products and services, R&D pipeline, cost base, brand and reputation, channels and distribution capabilities, etc.)

We have an up-to-date assessment of external opportunities and threats(e.g. competition, technology change, regulatory change, market demand, economic change, etc.) 

We are clear how business performance will be impacted if we don’t act to address the issues and opportunities resulting from (1) to (3) above

All key stakeholders agree on the rationale and priorities for action (i.e. case for change)

Driven by (A) above, we have a clear scope, purpose and vision/aspiration – underpinned by measurable business outcomes and objectives

We are clear how we intend to differentiate ourselves from the competition in the markets we operate – and if/how this differs from today

We have a set of guiding principles providing a sound and consistent basis for making strategic and operational decisions

We are clear on what products and services we plan to offer in future, how we will deliver them and to which markets

We are clear how the business will be structured and run in future – and if/how that will be different from today (governance, organisation, skills and capabilities, technology, etc.)

To achieve the change required by (B) above, we have a clear implementation plan, with budget and resource implications built into business and operating plans

Our plan recognises that context and priorities will change over time - and, with this in mind, incorporates regular delivery and review points

We have clear leadership and governance to oversee the implementation of the change

We have a clear and compelling business case which meets the organisation’s investment goals (e.g. minimum IRR, etc.)

We are clear what benefits will result from the change;  when and how these benefits will be realised – and who will be accountable for realising them