About-Berkeley

About Berkeley

We’re about being there for our clients when it really matters. When it absolutely has to be right. Doing the right thing is both our ethos and sweet spot. And it’s why clients turn to us again and again

 

Careers

Find out how you can make a big change to your career by joining one of the best small firms in the UK.

 

I graduated from Liverpool University with a degree in Geography in 1999, and seeking variety while I decided what I wanted to do long term with my career, I began my management consultancy career at ...

Kirsty Nethersell, Partner

Kirsty Nethersell

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The people

It's the people that make Berkeley different to other consultancies. Bright, friendly, down-to-earth people who are both thinkers and doers. Working by your side, as consultants and colleagues, to get the right results.

Articles

Our Partners and consultants share their perspectives and thinking on topical issues.

Marketing's 'rule of three'

Few can deny the world of marketing has been subject to fast  and furious developments in recent times. In this article Berkeley looks at three big shifts in expectations for the marketing function as a result of these developments, and identifies three big capabilities we believe marketing leaders need now and for the future.

Three big shifts in expectation 

Now, as always, companies have looked to marketing to increase customer reach and engagement, grow brand awareness and loyalty, deliver a return on marketing investment, and ultimately contribute to the company’s growth. Marketing has responded through its core capabilities of: 

  • Building customer and market insight
  • Developing brand strategies and brand propositions
  • Innovating products and promotions
  • Executing marketing campaigns
  • Managing brand and campaign performance

However, the constant pace of change today – driven by mobile and digital, and by consumers demanding more purposeful and personalised engagement – means that marketing’s role has changed, and there is no turning back. 

Download this article


 

Part marketeer, part technology and data specialist, part organisation and culture change expert – expectations on marketing have shifted. Knowing how to balance these roles can help marketing accelerate its ambitions.

Juliet Armstrong

Juliet Armstrong
Partner

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