We’re about being there for our clients when it really matters. When it absolutely has to be right. Doing the right thing is both our ethos and sweet spot. And it’s why clients turn to us again and again
Find out how you can make a big change to your career by joining one of the best small firms in the UK.
I graduated from Liverpool University with a degree in Geography in 1999, and seeking variety while I decided what I wanted to do long term with my career, I began my management consultancy career at ...
Kirsty Nethersell, Partner
View Kirsty now
It's the people that make Berkeley different to other consultancies.
Bright, friendly, down-to-earth people who are both thinkers and doers. Working by your side, as consultants and colleagues, to get the right results.
Our Partners and consultants share their perspectives and thinking on topical issues.
Home > News & Views > Articles > Marketing's 'rule of three'
Few can deny the world of marketing has been subject to fast and furious developments in recent times. In this article Berkeley looks at three big shifts in expectations for the marketing function as a result of these developments, and identifies three big capabilities we believe marketing leaders need now and for the future.
Now, as always, companies have looked to marketing to increase customer reach and engagement, grow brand awareness and loyalty, deliver a return on marketing investment, and ultimately contribute to the company’s growth. Marketing has responded through its core capabilities of:
However, the constant pace of change today – driven by mobile and digital, and by consumers demanding more purposeful and personalised engagement – means that marketing’s role has changed, and there is no turning back.
Download this article
Creating a new challenging strategy at Sweett Group
Creating a corporate strategy from within the business
Maximising the business impact of your HR function
Four steps to successful strategy development
Bridging the gap from Strategy to Delivery
The many sides of operational due diligence
Part marketeer, part technology and data specialist, part organisation and culture change expert – expectations on marketing have shifted. Knowing how to balance these roles can help marketing accelerate its ambitions.
Juliet ArmstrongPartnerContact Juliet Armstrong