We’re about being there for our clients when it really matters. When it absolutely has to be right. Doing the right thing is both our ethos and sweet spot. And it’s why clients turn to us again and again
Find out how you can make a big change to your career by joining one of the best small firms in the UK.
I spent the first eight years of my working life in a line technology role with a third-party supply chain and logistics service provider, joining in 1990 on completing an IT degree. When I left, I wa...
Dave Machin, Partner
View Dave now
It's the people that make Berkeley different to other consultancies.
Bright, friendly, down-to-earth people who are both thinkers and doers. Working by your side, as consultants and colleagues, to get the right results.
Our Partners and consultants share their perspectives and thinking on topical issues.
Home > News & Views > Articles > The big picture of analytics and big data
We see analytics and big data as an evolution – a step on from business intelligence, which in turn evolved from traditional reporting. Of course, having good information to understand what’s going on in your business and run it successfully has always been important. The idea of information isn’t new, but the nature of it and its use and value has moved on a great deal. Increasingly, information is seen as a competitive tool to drive growth, not just a necessary tool to control and sustain a well-run business.
That’s not to say that analytics is taking over everything. Traditional reporting continues to be an important requirement and business intelligence has a valuable role to play, too. It’s a mix – one that’s determined by the needs and ambitions of each individual organisation, but also one that increasingly is seeing the emphasis of energy, resources and value shift more towards analytics.
So what, exactly, is different about analytics? This is best answered by comparing it to its predecessors.
Download this article
Global Operational Risk Management framework implementation
Coordinating and controlling complex change
Turning around a failing IT project
Driving successful adoption of collaboration tools
HR shared services evolution
Marketing's 'rule of three'
This is one area where there is a great deal of untapped potential for you to gain big business improvements – and where working with someone who’s done it before can make all the difference.
Jon BradburyPartnerContact Jon Bradbury