After graduating from York University in 2006 with a masters degree in Physics, I instantly decided that a career in technology was for me. I joined Accenture’s technology consulting practice where I ...

Harvey Bennett, Consultant

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In The Press

News and stories from our publications around the world.

Berkeley’s Hadley Baldwin talks to the FT about retail loyalty schemes

29th September 2018

Source: Financial Times

Asos tests customer loyalty as axe falls on rewards scheme

Hadley Baldwin, a consultant at the Berkeley Partnership, described loyalty cards as “elaborate cashback schemes” that are expensive to run and poorly targeted. They are also a financial drag. “You need to provision funds to cover potential voucher redemptions until the balance is written off. This is unused cash that could be allocated to do something better for the company.”
 
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