After graduating from the University of Nottingham with a degree in Finance, Accounting and Management, I took two gap years where I carried out voluntary work (Citizen’s Advice Bureau), an internship...
Hemal Dave, Finance Analyst
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In The Press
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Home > News & Views > In the Press > Berkeley’s Hadley Baldwin talks to the FT about retail loyalty schemes
Source: Financial Times
Asos tests customer loyalty as axe falls on rewards scheme
Hadley Baldwin, a consultant at the Berkeley Partnership, described loyalty cards as “elaborate cashback schemes” that are expensive to run and poorly targeted. They are also a financial drag. “You need to provision funds to cover potential voucher redemptions until the balance is written off. This is unused cash that could be allocated to do something better for the company.”
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