After graduating from Royal Holloway, University of London with a BA in English Literature, I joined Accenture in 2005, attracted by the opportunity of hands-on involvement in business and technology ...
Lynsey Lauer, Consultant
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In The Press
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Home > News & Views > In the Press > Berkeley’s Hadley Baldwin talks to the FT about retail loyalty schemes
Source: Financial Times
Asos tests customer loyalty as axe falls on rewards scheme
Hadley Baldwin, a consultant at the Berkeley Partnership, described loyalty cards as “elaborate cashback schemes” that are expensive to run and poorly targeted. They are also a financial drag. “You need to provision funds to cover potential voucher redemptions until the balance is written off. This is unused cash that could be allocated to do something better for the company.”
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