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I graduated from Liverpool University with a degree in Geography in 1999, and seeking variety while I decided what I wanted to do long term with my career, I began my management consultancy career at ...
Kirsty Nethersell, Partner
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In The Press
News and stories from our publications around the world.
Home > News & Views > In the Press > Berkeley’s Hadley Baldwin talks to the FT about retail loyalty schemes
Source: Financial Times
Asos tests customer loyalty as axe falls on rewards scheme
Hadley Baldwin, a consultant at the Berkeley Partnership, described loyalty cards as “elaborate cashback schemes” that are expensive to run and poorly targeted. They are also a financial drag. “You need to provision funds to cover potential voucher redemptions until the balance is written off. This is unused cash that could be allocated to do something better for the company.”
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