I graduated with a Master’s Degree in Economics from the University of Paris X in 2001 and after a couple of years working in Sales and Marketing in Paris and Amsterdam, I moved to the UK where I comp...
Anne-Lise Antolinos-Morin, Consultant
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Home > News & Views > Insights & News > Big Data - shaping your strategy
The increasing importance of IT strategy is being driven by digital disruption as the new technologies which create an even closer integration of people, process, systems diminish the value proposition of existing goods and services. Organisations find themselves having to re-think their approach to IT to enable the right capability to be achieved at the right time and right cost.
As a more effective way of managing assets or understanding customer needs, information is increasingly seen as a competitive tool to drive growth, not just a necessary tool to control and sustain a well-run business.
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