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I began my management consultancy career at Accenture after graduating from the University of Cambridge in 2010 with a degree in Geography. During my time with Accenture, I led a number of global tran...
Nicola Fage, Consultant
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Home > News & Views > Insights & News > Big Data - shaping your strategy
The increasing importance of IT strategy is being driven by digital disruption as the new technologies which create an even closer integration of people, process, systems diminish the value proposition of existing goods and services. Organisations find themselves having to re-think their approach to IT to enable the right capability to be achieved at the right time and right cost.
As a more effective way of managing assets or understanding customer needs, information is increasingly seen as a competitive tool to drive growth, not just a necessary tool to control and sustain a well-run business.
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