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I graduated from Liverpool University with a degree in Geography in 1999, and seeking variety while I decided what I wanted to do long term with my career, I began my management consultancy career at ...
Kirsty Nethersell, Partner
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Home > News & Views > News & Events > Niche players: do not be blinded by the brands of the big firms
When it comes to winning work, niche consultancies are up against much larger firms that invest heavily in marketing and burnishing their brand, which can impress big corporate clients. However, smaller consultancies claim they often appeal to clients by offering a combination of specialist expertise and nimbleness.
Many consultancies start as a handful of founders co-operating on selling whatever projects they can to a small number of clients. “Beyond a lifestyle choice of a few people working together, you can’t grow,” says Fiona Czerniawska, the co-founder of sourceforconsulting.com, which provides information about the market for management consulting. “Clients want specialist skills these days, so the more specialised you are, the more successful you are likely to be.”
The article can be read in full here.
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