We’re about being there for our clients when it really matters. When it absolutely has to be right. Doing the right thing is both our ethos and sweet spot. And it’s why clients turn to us again and again.
I started out in Management Consultancy in 1997 having graduated from the University of Durham with a Masters degree in Astrophysics. I have worked with some fantastic clients over the last fourteen ...
Hadley Baldwin, Partner
View Hadley now
It's the people that make Berkeley different to other consultancies.
Bright, friendly, down-to-earth people who are both thinkers and doers. Working by your side, as consultants and colleagues, to get the right results.
Whatever your long term career goals, we’re here to support you. Through an open dialogue, we help our people to build the capabilities, experiences and networks they need to boost their careers.
Our Partners and consultants share their perspectives and thinking on topical issues.
Home > News & Views > Insights & News > The big picture of analytics and big data
We see analytics and big data as an evolution – a step on from business intelligence, which in turn evolved from traditional reporting. Of course, having good information to understand what’s going on in your business and run it successfully has always been important. The idea of information isn’t new, but the nature of it and its use and value has moved on a great deal. Increasingly, information is seen as a competitive tool to drive growth, not just a necessary tool to control and sustain a well-run business.
That’s not to say that analytics is taking over everything. Traditional reporting continues to be an important requirement and business intelligence has a valuable role to play, too. It’s a mix – one that’s determined by the needs and ambitions of each individual organisation, but also one that increasingly is seeing the emphasis of energy, resources and value shift more towards analytics.
So what, exactly, is different about analytics? This is best answered by comparing it to its predecessors.
Download this article
This is one area where there is a great deal of untapped potential for you to gain big business improvements – and where working with someone who’s done it before can make all the difference.
Contact Jon Bradbury
We have placed cookies on your computer to help make this website better. You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.