I graduated with a Master’s Degree in Economics from the University of Paris X in 2001 and after a couple of years working in Sales and Marketing in Paris and Amsterdam, I moved to the UK where I comp...
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Home > News & Views > Insights & News > The big picture of analytics and big data
We see analytics and big data as an evolution – a step on from business intelligence, which in turn evolved from traditional reporting. Of course, having good information to understand what’s going on in your business and run it successfully has always been important. The idea of information isn’t new, but the nature of it and its use and value has moved on a great deal. Increasingly, information is seen as a competitive tool to drive growth, not just a necessary tool to control and sustain a well-run business.
That’s not to say that analytics is taking over everything. Traditional reporting continues to be an important requirement and business intelligence has a valuable role to play, too. It’s a mix – one that’s determined by the needs and ambitions of each individual organisation, but also one that increasingly is seeing the emphasis of energy, resources and value shift more towards analytics.
So what, exactly, is different about analytics? This is best answered by comparing it to its predecessors.
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