I spent the first eight years of my working life in a line technology role with a third-party supply chain and logistics service provider, joining in 1990 on completing an IT degree. When I left, I wa...

Dave Machin, Partner

Dave Machin

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The people

It's the people that make Berkeley different to other consultancies. Bright, friendly, down-to-earth people who are both thinkers and doers. Working by your side, as consultants and colleagues, to get the right results.


About Berkeley

We’re about being there for our clients when it really matters. When it absolutely has to be right. Doing the right thing is both our ethos and sweet spot. And it’s why clients turn to us again and again.

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Whatever your long term career goals, we’re here to support you. Through an open dialogue, we help our people to build the capabilities, experiences and networks they need to boost their careers.

Big Data & Analytics

Helping you make the most of information to gain genuine business advantage


Big evolution

Analytics and big data may be an evolution in terms of tools and techniques – a step on from business intelligence, which in turn evolved from traditional reporting – but it’s having a revolutionary business impact.

Of course, having good information to understand what’s going on in your business and run it successfully has always been important.

But increasingly, information is seen as a competitive tool to drive growth, not just a necessary tool to control and sustain a well-run business.

This change is driving a transformation in the business value being derived. 

In simple terms, the evolution of reporting to modern analytics may be characterised by:

Big Data & Analytics
  • From descriptive and diagnostic uses of information to predictive and prescriptive (what will happen and what should I do?)
  • From backward looking (rear view mirror) to forward looking (head up display)
  • From pushed, fixed format information (requiring IT’s input to change it) to pulled, interactive and business-led insights
  • From a focus on back-office and internal information (e.g. finance and cost reporting) to a focus on front-office (e.g. customer insight, relationships and product development)
  • From internal, structured data only to internal, external, and unstructured data
  • From a focus on controlling and sustaining the business (bottom line) to a focus on growing the business and competitive advantage (top line)

And although the term Big Data is a buzz phrase used in a wide variety of situations, in general this may bring some additional characteristics including:

  • Looking at all the data, not just a sample of it
  • Focussing on what, not why – looking for correlations without necessarily needing to understand the causality
  • Leveraging the cloud – making use of external, open data sources (e.g. weather) and the high power and storage available from on-demand, cloud-based data and analytics services

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Most organisations have a huge amount of untapped potential in their information – so this is an area where there is typically a major opportunity to improve business performance. From the business strategy; to the tools, technologies and information to execute; to the right organisation structure and operating model for analytics – we can help you unlock the power of information and insight, and turn data into an effective competitive tool to grow your business.

Jon Bradbury

Jon Bradbury

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