Defining a cohesive strategy for change
A business plan for growth and diversification
M&G Real Estate (formerly PRUPIM) is a top 20 global real estate investment manager. The company had been impacted by the recent downturn in global property markets, which had proven more severe than anticipated. The Executive Board knew they needed to take action to reflect new market conditions, and asked us to help them define a future business model and strategic plan.
"Working with Berkeley was an enjoyable and value-adding experience. They provided an independent perspective and regularly challenged the project’s objectives and business benefits to help us create stronger overall outcomes."
Martin Moore, then Managing Director
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