1 Why did you join Berkeley?

I began my full-time marketing career while completing my university degree (almost by accident) and quickly found myself working across a range of very different organisations: a large multinational financial services firm, a Scottish law firm, and an international menswear brand. While each role taught me something valuable, I often felt like a small cog in an enormous machine, contributing to one narrow part of a much bigger picture. 

I’ve always thrived in environments where there is variety, creativity, genuine ownership, and a clear sense of purpose. The Berkeley Partnership offers exactly that. What immediately stood out to me is Berkeley’s commitment to creating tailored, meaningful solutions for every client. There’s no one-size-fits-all approach, instead, every colleague invests time in building authentic relationships, understanding the nuance of each challenge, and shaping work that genuinely fits. 

This personal, thoughtful, and values-led way of working deeply resonated with me. I wanted to be part of a team where curiosity is encouraged, people genuinely care about doing the right thing, and creativity is not only welcomed but essential. 

2 What types of work projects excite you the most?

I’m energised by projects that require creative thinking, fresh perspectives, and new ways of working - ones that stand out from the sea of content. My passion lies in exploring innovative approaches, whether that’s trying an unconventional technique, experimenting with formats, or finding ways to deliver something that goes beyond the expected outcome. 

In my opinion, marketing a service is more challenging than marketing a product; you can’t simply showcase it visually. Instead, you must convey expertise, trust, and value through storytelling, clarity, and connection. I love the challenge of turning something intangible into something compelling and memorable. 

When I'm building a brand presence, designing campaigns, or shaping strategic initiatives, I’m most excited to create work that feels both imaginative and genuinely useful. 

3 What are your values and how have they informed your career?

Authenticity and purpose have always been the core values guiding my career. Marketing surrounds people every day, often so subtly that it becomes background noise. Because of that, I believe truly meaningful marketing should do more than simply promote; it should resonate, educate, and add value. 

I want the work I create to help people learn something new, find clarity, or feel inspired to take the next step toward their goals. To me, effective marketing has personality and intention. It tells a story, reflects the effort behind it, and respects the intelligence of its audience. 

For nearly a decade, I’ve approached every project with that mindset. Every piece of work I deliver is thoughtful, purposeful, and authentically mine. Those values have shaped not only the quality of my work, but also the environments I choose to work in.