I graduated from the University of Edinburgh in 2006 with a degree in Politics. Following a brief stint as a political researcher for the Scottish Government, I decided that a career in government ma...
Murray Smith, Consultant
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Home > Services > Digital Strategy & Transformation
It’s hard to turn to any business or sector-specific website or journal these days and not see an article about digital. Many sectors already have well-known examples of digital innovators and disruptors and as customers ourselves we look for, buy and consume experiences and products in very different ways to even a couple of years ago. The digital revolution is well and truly underway.
Whilst Digital can still mean different things to different people, at The Berkeley Partnership we believe Digital is about harnessing technology to drive value in this much faster, tech-savvy and data-rich world.
Digital transformation involves harnessing aspects such as Big data and analytics, Internet of Things, Artificial Intelligence and Robotics as well as a different mindset and organisational capabilities to be truly focussed on speed and the customer/user. There are some key differences between ‘traditional’ and ‘digital’ transformation.
In the context of this, the challenge for every organisation is to identify their vision, what opportunities exist for them, where the value lies and how to unlock it. The good news is that digital technologies available can help you get there faster and often with lower (if any) capital outlay. It’s possible to buy analytics capability through the Cloud on a pay-as-you-go basis. You can see the results and quickly respond to a marketing campaign through social media in hours, rather than the weeks it could take through traditional media channels. You can use digital platforms to recruit and engage your staff, and be really innovative, such as faster and more convenient connections with mentors or experts across global organisations.
It starts with your vision for digital and then what journey to take.
To win on the journey, we believe there are certain characteristics of a digital mindset that are particularly key:
These together with the right approach, decision-making and digital organisational aspects can make your digital journey the most successful it can be.
Here are some factors that we believe can make a real difference:
1. Digital needs strong business leadership and management particularly in large, established organisations
2. Digital needs a different delivery approach
3. Experimentation, proofs of concept and pilots are essential but these need to be carefully crafted
4. Digital still needs business and change management
We have helped a number of different organisations accelerate their digital journeys, bringing to bear a mix of business transformation change disciplines honed over decades with experience of newer digital approaches and technologies.
We can help with:
We have particular expertise in:
“Where Berkeley have been particularly of use to us is bringing some of that discipline and structure into a digital context and what we’ve used them for is to run proof of concepts, do it in a way where we bring lots of partners together, get the learning out fast and then move on and it’s really been a successful engagement.”
Mark McClennon, Marketing and Consumer CIO, Unilever
With digital, organisational change aspects are absolutely critical, particularly in established companies. We’re very proud to have helped many successful organisations accelerate their digital journeys, bringing to bear a mix of transformation change disciplines honed over decades, with experience of newer digital approaches and technologies.
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