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Digital strategy and operating model

Developing and implementing a digital strategy can be a difficult proposition, as changes in customer expectations, efficiency opportunities and technology continue to accelerate. Our digital strategy consultants help our clients navigate these challenges, implement the right operating model and maximise how digital can support business strategy.

Digital strategy consulting that drives real value

All organisations need to adapt to ever-increasing levels of digital innovation and disruption and critically, to build this ability to respond into their businesses. Likewise, customers continue to demand more from digital services and ecommerce.

If you’re looking for digital strategy consultancy support to help you better harness technology, and maximise the ability of your operating model in support of this, The Berkeley Partnership are ideally placed to help.

Our digital strategy specialists can work with you to define your vision, the opportunities that exist, where the value lies, and how to unlock it.

Excellent subject matter expertise in the given space, and exceeding expectations at every step in the process.”

A media and entertainment sector client

Digital strategy consulting for growing market share

With a well-developed strategy, we can help you use technology and data more effectively to increase customer demand. The right digital strategy can help unlock new markets, and new marketing and sales channels. We work with our clients to help them become more agile and more reactive to the opportunities available. 

The right digital business strategy can improve your offer

Adopting an effective digital strategy and reacting the right way to the operational implications can help you better understand your customer, predict their needs and behaviours, and consequently improve your products and services. Our digital operating model specialists can help you become smarter with your technology and data use to drive more effective decision-making.

Digital strategy consulting for cost savings

Our consultants work with our clients to design digital operating models that enable cost efficiency agendas. We can help you assess where supply chain or internal operations can be automated or optimised through better technology use.

A digital strategy consultancy that builds your leadership

Our digital strategy consultants work alongside our clients, helping them to confidently explore all the options to exploit the change in digital capability and implement this successfully. As well as looking at the right technology and tools, we also help our clients consider the new leadership and organisational skills and capabilities required and how to build this in a sustainable way.

By acting as trusted partners, we can help you to build and take real ownership over a digital strategy. We help empower your people so that they can adopt a digital mindset and ensure successful outcomes for the long-term.

Organisational change principles are absolutely critical for an effective digital strategy, particularly in established companies. We’re very proud to have helped many successful organisations accelerate their digital journeys, combining decades of transformation expertise with experience in the latest digital approaches and technologies.” 

Will Rivers, Partner

Clients often ask us…

Question 1

Is now the right time to revisit our digital strategy?

Question 2

How can we develop a strategy to accelerate our digital journey?

Question 3

Over what timeframe should we execute our digital strategy?

Question 4

How can I ensure my digital strategy is ambitious yet still achievable?

Question 5

How can I ensure my digital strategy will keep pace with evolving technology?

Question 6

Is my digital operating model right for my organisation?

Question 7

How do I make digital strategy stick in my organisation?

Client stories

Global food manufacturer

We helped a large, global food manufacturer create a comprehensive data strategy. 

This work also created and aligned the business around a comprehensive set of prioritised use cases for data and analytics, to inform a detailed business case for implementation of the strategy. Over a three month period, we engaged a Business Working Group of over 30 people representing all areas of the business in a comprehensive strategy development process. Each executive team member (i.e. CEO and all direct reports) were also engaged directly on a one-to-one basis, both to gather their inputs and also to review and socialise the strategy outcomes with them. As a result of this engagement approach, the strategy gained real ownership, buy-in and momentum within the organisation. It received positive feedback from all senior stakeholders, and was subsequently approved for implementation by the full executive leadership team. 

Berkeley provided structure and expertise to drive the project to a high quality outcome. We worked very well together, with our internal experience very much complementing the rigor, structure, and knowledge that Berkeley brought.”

Chief Financial Officer

Retail business

We led both the business and IT delivery components of a major programme to build a leading-edge customer insight and marketing capability on behalf of this retailer's CMO. This was  focused on establishing a set of advanced core competencies that included; customer data analytics / science, CRM, personalisation, and digital communication tooling. 

High-street retailer

We led the transformation to deliver new e-commerce platform with a new mobile site. This involved integrating back-end order management systems and warehouse and logistics providers through the supply chain, as well as enabling mobile apps and in-store kiosks. This delivered a step-change in time for the all-important Christmas period in retail.

Large FMCG

Previous business information and analytics were fragmented across different functions and geographies. This programme looked to use richer data including ePOS, supply chain and loyalty card to provide better insight into customer resulting in stronger relationships and 11% growth in sales. We provided an interim Programme Director and several other key management roles for this large FMCG producer.

Global FMCG

We delivered an in house, one-stop-shop for social listening and consumer analytics insights enabling FMCG brands to better understand and engage with consumers, develop strategies, conduct market research and plan marketing to drive growth and performance globally. An early proof of concept was stood up in a matter of weeks and enabled consumer behaviour to be analysed differently to yield results in changed marketing campaigns. 

Global cloud solution

We led the overall programme as well as business case and supplier selection streams to deliver a cloud solution for all internet and intranet content with 200+ sites spanning 100 countries, in 29 languages and five major brands.

Benefits of the transformation to create a new ‘digitally native’ internal web agency included: improved site resilience and flexibility, improved digital security, annual OPEX savings and a significantly reduced lead time over traditional methods of hardware procurement, rack and stack, deployment and testing. 

Client stories

We helped a large, global food manufacturer create a comprehensive data strategy. 

This work also created and aligned the business around a comprehensive set of prioritised use cases for data and analytics, to inform a detailed business case for implementation of the strategy. Over a three month period, we engaged a Business Working Group of over 30 people representing all areas of the business in a comprehensive strategy development process. Each executive team member (i.e. CEO and all direct reports) were also engaged directly on a one-to-one basis, both to gather their inputs and also to review and socialise the strategy outcomes with them. As a result of this engagement approach, the strategy gained real ownership, buy-in and momentum within the organisation. It received positive feedback from all senior stakeholders, and was subsequently approved for implementation by the full executive leadership team. 

Berkeley provided structure and expertise to drive the project to a high quality outcome. We worked very well together, with our internal experience very much complementing the rigor, structure, and knowledge that Berkeley brought.””

Chief Financial Officer

We led both the business and IT delivery components of a major programme to build a leading-edge customer insight and marketing capability on behalf of this retailer's CMO. This was  focused on establishing a set of advanced core competencies that included; customer data analytics / science, CRM, personalisation, and digital communication tooling. 

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Data and analytics delivery

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Digital transformation

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We led the transformation to deliver new e-commerce platform with a new mobile site. This involved integrating back-end order management systems and warehouse and logistics providers through the supply chain, as well as enabling mobile apps and in-store kiosks. This delivered a step-change in time for the all-important Christmas period in retail.

Previous business information and analytics were fragmented across different functions and geographies. This programme looked to use richer data including ePOS, supply chain and loyalty card to provide better insight into customer resulting in stronger relationships and 11% growth in sales. We provided an interim Programme Director and several other key management roles for this large FMCG producer.

Service

Digital transformation

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Service

Supply chain strategy and operating model

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We delivered an in house, one-stop-shop for social listening and consumer analytics insights enabling FMCG brands to better understand and engage with consumers, develop strategies, conduct market research and plan marketing to drive growth and performance globally. An early proof of concept was stood up in a matter of weeks and enabled consumer behaviour to be analysed differently to yield results in changed marketing campaigns. 

We led the overall programme as well as business case and supplier selection streams to deliver a cloud solution for all internet and intranet content with 200+ sites spanning 100 countries, in 29 languages and five major brands.

Benefits of the transformation to create a new ‘digitally native’ internal web agency included: improved site resilience and flexibility, improved digital security, annual OPEX savings and a significantly reduced lead time over traditional methods of hardware procurement, rack and stack, deployment and testing.