Crafting the right strategy for a business with ambitions to grow

Creating a suitably ambitious strategy

As one of the leading suppliers to the rural community, Countrywide Farmers plc, have ambitions to grow. However, their retail strategy was somewhat constrained and not maximising their full potential. We were called in to bring a fresh perspective – to review and where necessary rewrite the strategy in order to set out a path and plan with greater potential. It was essentially about helping Countrywide identify and craft a bigger ambition while at the same time creating confidence around that ambition. So the focus was on working with them to identify what was the right thing to do with the retail business going forward.

“Berkley are the first consultancy firm I have worked with who clearly understood what is involved in creating a strategic plan and most importantly ensured my team had ownership of the plan every step of the way. The pace, structure and work style make it easy decision to recommend them to other potential clients”.

John Hardman, CEO, Countrywide