I graduated with a Master’s Degree in Economics from the University of Paris X in 2001 and after a couple of years working in Sales and Marketing in Paris and Amsterdam, I moved to the UK where I comp...
Anne-Lise Antolinos-Morin, Consultant
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Home > News & Views > Case Studies > Crafting the right strategy for a business with ambitions to grow
As one of the leading suppliers to the rural community, Countrywide Farmers plc, have ambitions to grow. However, their retail strategy was somewhat constrained and not maximising their full potential. We were called in to bring a fresh perspective – to review and where necessary rewrite the strategy in order to set out a path and plan with greater potential. It was essentially about helping Countrywide identify and craft a bigger ambition while at the same time creating confidence around that ambition. So the focus was on working with them to identify what was the right thing to do with the retail business going forward.
“Berkley are the first consultancy firm I have worked with who clearly understood what is involved in creating a strategic plan and most importantly ensured my team had ownership of the plan every step of the way. The pace, structure and work style make it easy decision to recommend them to other potential clients”.
John Hardman, CEO, Countrywide
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Working with the Countrywide team was both rewarding and challenging in equal measures. The complexities presented by the business having both B2C and B2B operations made the work particularly interesting. What was great was that the key stakeholders were engaged in the strategy review from the very first day and at no point did we lack access to the leadership team when we needed their input. As a result, it feels like the outputs are very much owned by the business and there is a real desire to drive forward change and exploit the opportunities that the strategy identified.
Mark FearnPartnerContact Mark Fearn