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I graduated with a Master’s Degree in Economics from the University of Paris X in 2001 and after a couple of years working in Sales and Marketing in Paris and Amsterdam, I moved to the UK where I comp...

Anne-Lise Antolinos-Morin, Consultant

Anne-Lise Antolinos-Morin

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Home > News & Views > Insights & News > Learning to experiment

Learning to experiment

We’re all familiar with pilots – classic ways to prove solutions as part of traditional projects backed up by detailed business cases. But when it comes to digital transformation, with its inherently dynamic, fluid, fast-changing character, pilots are not always the best approach. You should consider a potentially more dynamic approach: experimentation. This article highlights why and how.

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