I graduated from Lancaster University in with a degree in Management and, not knowing quite what I wanted to do in my career, decided to join the EY Advisory Graduate scheme to get experience working ...
Hollie McCloy, Consultant
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Home > Sectors > Media & Entertainment Consulting
For our Media Agency Holding Company (HoCo) clients, some of the key industry themes we are helping them address include:
Our content producer and publisher clients share a similar set of challenges, but some specifics of their drivers for change include:
All of this is causing a greater pace of change in the Media & Entertainment sector than ever before. Digital technology has largely moved from supporting the business to being the business, but the successful organisations are those that can combine this with great innovation, creativity and content expertise. To win in this environment requires a company footprint that keeps your finger on the global pulse and a business operations infrastructure flexible enough to change and adapt quickly to new opportunities and challenges.
Media and entertainment companies are challenged by whether to partner or acquire to gain access to the latest technology and expertise, both for their digital offerings and also for the infrastructure (such as cloud, security and data centres) to support their business operations. Extensive customer insight is the key to optimising content, delivery channels, and advertising revenues, but this requires a much greater focus - and more skills and expertise - in information, analytics and big data than companies have ever needed before.
The only certainty is that nothing is standing still. If you’re in this sector, transformational change is becoming a way of life rather than a oneoff. The challenge is to set direction and deliver more (and more quickly) than ever before; be constantly responsive to change and evolution; but all while maintaining enough consistency to avoid unconstructive churn.
Berkeley can help you succeed with all these challenges and opportunities through consulting services in the areas of:
Strategy – helping you set direction for the overall business, or for a specific function, or for a specific big decision. In this disrupted sector there are few advisors that can tell the agencies, producers and publishers what their strategy should be, so Berkeley can help you through a rigorous and data-driven approach that leverages the best of your own leaders and insights as well as injecting our expertise.
Operating Model – helping you understand the best target state for your capabilities, processes, people, organisation structure, governance, technology and data to all work together optimally in future to achieve your business strategy.
Transformation Leadership – managing complex programmes and portfolios of change in any of the areas above, be they primarily concerned with business change or technology change or both. We can help you define, mobilise, select the right suppliers and deliver as needed.
Digital Transformation – helping you harness technology to drive value in this much faster, tech-savvy and data-rich world, whether that is in innovative approaches to engage with your customers and consumers, or a fundamentally new mind-set and culture.
Data and Analytics – helping you with the data strategy, technology and operating model to really drive business value from information, and help you turn your organisation into a fundamentally data-led business.
Change Management – good change management is fundamental to any transformation, and involves a clear, well-articulated vision, a compelling business case, committed leadership, well-informed and involved stakeholders and an organisation ready and willing to make the change. Drawing on our experience and applying our distinctive approach to change management, we can help you realise the true business benefits of a transformation.
The pace of change in Media and Entertainment is breath taking – which brings both challenge and opportunity. Fragmentation of media continues to change the landscape fundamentally: in the USA just 5 years ago the biggest TV shows would reach around 15% of households, but the top show of 2016 reached just 5%. Nowhere is the digital transformation having more impact – and it’s causing fundamental change not only to products and services, but also to payment models and back office functions. With our deep experience of transforming the Media and Entertainment sector, we can help you set the strategy and deliver the change you need to succeed.
Jon Bradbury talks about the big picture of big data & analytics.
Partner, Jon Bradbury, talks to the Sunday Telegraph about the hype around the cloud.
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