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Kofi Smith

Consultant, US

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Kofi Smith

Consultant, US

Connect on Linkedin

1What’s different about Berkeley for me?

At Berkeley, you have a seat at the table with our client’s top leaders. For example, while at Dentsu Aegis I worked for the Global CIO, European CFO and technology leads to deliver a global procurement technology assessment. In addition to C-suite exposure, Berkeley consultants are put in the driver's seat of our clients’ most challenging and ambitious programs. I learned this first-hand while at Unilever where I rolled-out an advanced statistical model for portfolio simplification across North America and Europe; the client’s first successful European roll-out of such a tool.  

2How have you helped clients achieve their aspirations?

As the lead for the client’s portfolio simplification program, I worked with a team of data scientists, product managers, and business subject matter experts to develop and deploy an industrialised Stock Keeping Unit (SKU) simplification tool across all countries in Europe. Leveraging advanced statistical techniques to parse out high/low performing SKUs was a significant leap forward for the client as this activity was manually conducted in Excel on an ad hoc basis with arbitrary parameters for decision-making. Deploying the tool across all markets allowed the client one source-of-truth and automated the process thereby saving hundreds of man hours. 

3What might people be interested in knowing about you?

I have an affinity for improvisation, and I love a fitness challenge. I have performed stand-up comedy in NYC and performed improv with a small cohort. I have climbed 66 flights of stairs to the top of Rockefeller Center to raise money for the MS Society and cycled 80 miles just to catch a ferry to Martha’s Vineyard!