“Professional associations and membership bodies need to innovate to remain relevant and responsive to customer and member demands. Transformational change may be necessary, but can feel complex and challenging to achieve. Berkeley can help organizations adopt the best structure, strategy, practices and technology to achieve a step-change in delivery.”
Tom ParkinContact Tom
They recognize the need to stay competitive and deliver a better value proposition in an increasingly digital and agile world. But developing, mobilizing and managing this change can be challenging and complex. As transformation specialists, Berkeley can help.
The services expected of professional associations and membership bodies – and the industries they represent – are changing at speed. To keep up with this pace of change, these organizations must undergo significant transformation.
Our consultants can partner with you to develop business strategies that improve performance, and ensure your market positioning, service offer and service delivery model remain relevant in a digital age. Working by your side, we can help you adopt best practice and redefine your customer and member proposition, enhancing the value you bring to your community.
From moving your offerings online to getting real insight from your data, our consultants can help you make the most of the latest technology, take a generational leap in your capabilities, and set you up to engage and grow your community long into the future.
While change can be crucial to an organization’s ongoing mission, we also understand that professional associations and membership bodies need to preserve the best of their heritage and traditions. While our consultants can help you innovate and evolve, we will also focus on maintaining what makes your organization special.
From our transformation work with professional associations and membership bodies across different sectors and industries, we’ve found that there are many common themes and challenges. We’ve seen that it’s not always easy for senior leadership teams to access networking and learning outside of their specific industry.
As part of our service, we offer exclusive roundtable events for professional associations and membership bodies, allowing senior leaders to network and share learnings and best practice in a non-competitive environment.
Berkeley consultants have a breadth and depth of cross-sector knowledge and experience, that we use to shape and develop solutions that are right for you.
Our consultants take a holistic and cohesive approach, and can understand the implications of change in one area of your organization and what that means for another. We’re highly experienced with the kind of complex, large-scale transformation that professional associations and membership bodies often need to undertake, but typically have never done before. We’re not afraid to adapt our approach when required as a programme evolves.
Working as your trusted partners, we always focus on the ultimate outcomes that the organization wants to achieve.
Berkeley turned a struggling program into a valuable asset. Key to this achievement has been their complete independence, allowing them to deliver the best outcome for the organization; their turnaround skills that enabled them to find and fix the fundamental issues affecting progress; and the way in which they just [became] part of the team, inspiring all to raise their game and think creatively and collaboratively... They have been game changers.”
Executive Director of Finance and Corporate Services, a membership organization
How do I remain relevant to my customers and members, and continue to demonstrate the value of my content and services?
How do I better engage the profession, and attract and retain customers and members in a more virtual world?
How can I make my portfolio of services more financially sustainable?
How can I best leverage technology to enable my business strategy?
How do I make the most of my data to help inform strategic decisions about the future of my organization?
How do I move all of my propositions online in the most efficient way possible?
How do I make my internal governance more efficient and effective?
How do I best manage the tension between income and purpose?
How do I develop a robust case for change for my organization that demonstrates value beyond commercial return on investment?
Making an impact for our clients and turning their ambitions into real results