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Big Data - shaping your strategy

Jon Bradbury

Digital disruption

New technology is diminishing the value proposition of existing goods and services, as people, process and systems become more closely integrated. Organizations that want to achieve the right capability at the right time and the right cost need to re-think their IT strategy.

As a more effective way of managing assets or understanding customer needs, information is increasingly seen as a competitive tool to drive growth, not just a necessary tool to control and sustain a well-run business.

The Berkeley Partnership graphic definining big data and analytics and explaining how they can be used to create new revenue streams and maximise operational efficiency